Cowboys and Zombies?

We hope our title caught your attention. But if you have expectations such as a movie or a script, let us direct you to Google or IMDB pages. Because we will talk about a digital fashion collaboration.

Our focus today is the partnership between Wrangler and Deadfellaz. Yes, we can say that Wrangler has strengthened its presence in the world of Web3 and NFT. Earlier this year, Wrangler launched an NFT collection named “Mr. Wrangler” in partnership with NFT marketplace, LTD.INC and Grammy award winner, Leon Bridges. Therefore, we expect a lot from the recent partnership with the Horde Mother’s NFT creation. And in October NFT collection Deadfellaz announced a partnership with denim brand Wrangler, which is owned by Kontoor Brands.

The two companies partnered on a choose-your-own interactive storyline that let the Deadfellaz community, known as The Horde, pick the outcome of a digital comic strip. The comic strip is drawn by Leon Lee and comes from the two brands partnering with Web3 platform LTD.INC.

“The comic strip is essentially a collaboration between Deadfellaz, Wrangler, and The Horde. It feels to me like heralding back to when you would have amazing artwork that came in the booklets of CDs – combining the digital and the tangible,” Deadfellaz co-founder Betty said. “I don’t know that an NFT community has helped create something like this before.”

A merchandise drop of 20 NFC-infused vintage Wrangler jeans is ongoing, with several items still up for grabs from Wrangler. The Deadfellaz x Wranger collaboration called this the first merchandise drop. The 20 jeans link to an NFT of the final comic strip. The jeans also feature Deadfellaz artwork.

The partnership between Deadfellaz and Wrangler combines a one-year-old brand and a 75- year-old brand and helps bring Wrangler into the world of Web3.
“Web2 brands don’t have to stick to what has always been done, they can absolutely innovate and be a part of this movement if they’re willing to give over a bit of control to their audience – essentially turning the audience to the community,” Deadfellaz co-founder
Betty said.

With this partnership, embark on a new adventure, write your own story and create a new
universe.