A globally embraced lifestyle

Our focus is on Athleisure, which has become one of the biggest trends in sportswear’s fashion scene over the past 10 years. However, we can now call athleisure more than a trend. This movement, which takes comfort to the next level, has become an important part of daily life by carrying itself from gyms to offices and homes. It is just as possible to say that you are your biggest companion in general.

Leggings, yoga pants, sweatpants, gym tanks, sports bras, hoodies, tights, shorts, of course, sneakers, and many more. Once called trend can be regarded as a fashion industry movement.

When It Started All

Imagine wearing your daily clothes when going to the gym or exercising. We also think that it would be pretty uncomfortable. Right? This prompted sports brands to begin to create more suitable clothes for athletic activities when fitness became popular during the ’70s. Subsequently, there was an improvement in the production of these clothes, with innovations made with materials like Lycra, spandex, nylon, and other synthetic-fiber materials.

As a result of the comfortability of activewear, they came to be the popular choice for casual clothing. Athletic brands made further improvements in the production of athleisure outfits making them more lightweight, waterproof, and breathable. This saw athleisure combine sports, urban, and fashion trends becoming a complete solution to leading a fashionable lifestyle.

Many ask will a return to some degree of normality spell the end of athleisure? Quite the opposite. The world’s love affair with the category is set to evolve as consumers become accustomed to comfort and the casualization of dressing prevails.

Fast Facts

The most popular hashtag on Instagram in connection with athleisure is #fitness with more than 374 million posts worldwide. Other hashtags are #athlete (15,4 million), #athleisure (1,3 million) and #athleisurewear (151k). The largest product category within sportswear is footwear (nearly 30% of all sportswear). The following athleisure influencers are advocates for a healthy and sporty life in various sectors, such as fitness, health, sports, fashion, and food.

Being Current

Athleisure is the largest product segment among young people worldwide. However a growing number of adults now also buy these products since they are stylish, comfortable, versatile, and socially acceptable. The value of the worldwide market for athleisure is estimated to be $348.95 billion. It is forecasted to increase to over $517.48 billion in 2021 and beyond.

Why Athleisure Became so Important?

Deirdre Clemente, a fashion historian at the University of Nevada Las Vegas, says athleisure is the culmination of three long-term trends.

First, technological improvements to synthetic fiber have made products like spandex more flexible, durable, and washable than natural materials. Second, the modern fixation on healthy appearance has made yoga pants an effective vector for “conspicuous consumption,” Thorstein Veblen’s term for products that confer status—like “extremely healthy person”— upon their owners.

Finally, the blurring of yoga-studio fashion and office attire snaps into the long decline of formality in American fashion.“One hundred years ago, you would have day clothes for the street, dinner clothes for the restaurant, theater clothes, and so many genres of dress,” Clemente said. “Those barriers have come down. Athleisure is the ultimate breaking down of barriers.”

One key to the growth and continued success of the market for athleisure wear is developing innovative new fabrics and types of apparel. The comfort, durability, flexibility, and cool luxurious feel of the cutting-edge textiles used in the production of athleisure apparel has transformed it from a mere fashion trend into a globally embraced lifestyle.