Comfortable, real, timeless and iconic. The words you’ve read may be the right words to describe one of the most beloved brands around the world. So much so that the journey that began in 1897 with C.C. Hudson’s Blue Bell brand continues to shape denim culture today under the name Wrangler.

As an icon of the American western lifestyle with representation around the globe, Wrangler continues to make an iconic touch in the closet of every person of all ages to this day. In fact, in the world of Wrangler the dream of being able to create a thousand different looks with one single pair of pants is entirely possible. With a huge respect for the tradition and history, Wangler continues to create iconic and timeless pieces with a unique point of view.

The brand, which processes state-of-the-art fabrics with fine craftsmanship, continues to take an innovative approach in every design. Leading the fashion scene with unique designs that understands the human need and body while respecting the rich tradition and for those who came before us.

Covering sustainability in 360 degrees, Wrangler continues to show efforts to strengthen the world and values that we have. From human to planet, one design and one idea at a time…

Wrangler’s story, which left its mark in the denim world, continues to be written, the ingeniously crafted ‘W’ logo in the back pocket reinforces this culture and continues to open new paths for others. From rodeos to music culture, we invite you to be free, strong spirited and ICONIC.

in the world of Wrangler the dream of being able to create a thousand different looks with one single pair of pants is entirely possible.