Lee Jeans joins forces with Artistic Milliners on sustainable denim

In many of our articles, we have touched on a variety of topics, from the relationship of sustainability with fashion to its importance in fashion. While these issues remain fresh, we are faced with a new move from Lee. At this point, we wanted to share your excitement.

Lee, who recently joined forces with Artistic Milliners, a denim manufacturer, is here with a 100% recyclable series. Combining timeless designs with innovation and fashion, Lee is now created a new offering of Cradle to Cradle® Certified jeans – a globally recognized standard for safer, more sustainable products created for the sustainably-minded circular economy.

Alongside Artistic Milliners, one of the world’s largest vertically integrated denim and apparel manufacturers, the jeans are certified at the Bronze and Gold levels and sport a selvage (or self-finished edges of the fabric) design with a contemporary, but comfortable, high-end look.

Both the Gold-certified Aureola and Bronze-certified Nymph jeans have met the respective Cradle to Cradle Certified Product Standard version 3.1 requirements for certification by the Cradle to Cradle Products Innovation Institute across the standard’s five performance categories: material health, material reuse, renewable energy, and carbon management, water stewardship, and social fairness. And, of course, the design also needs to get passing grades from all these items.

Cradle to Cradle Certified® is a globally recognized measure of safer, more sustainable products made for the circular economy.

The classic five-pocket jeans were made in a facility generating 524000 kWh of solar power per year and use fabrics dyed with a process that uses 58 percent less water than traditional denim dyeing processes. In addition, all the buttons on the jeans are raw, virgin metal, meaning they have not been finished with any treatments, so saving energy consumption and eliminating the extra processing.

While all this is being done, of course, it is taken care of to meet the highest standards. In this way, high quality meets with perfect sustainability.

While Lee’s innovative attitude allows you to stay one step ahead in a flawless style game it continues to act for a more sustainable planet.