STORIES

America’s two most established brands are in a surprise collaboration. Lee, who comes to mind when it comes to denim, and Pendleton, famous for his woolly clothes and blankets, offers a one-ofa-kind collection.

We are a firm believer of the two heads are better than one head proverb. The cooperation at this point confirms the proverb we believe in. As a matter of fact, our national basketball teams representing Turkey in international tournaments and matches will continue to strengthen their strength thanks to Lee and Wrangler.

We Are Almost There


Smooth green grass in front of a blue sky with of course amazing people. This year we are all invited to The Solheim Cup where the tradition and prestige of the game of golf with passion for one’s country and continent. And of course with Skechers along our side.

Sit back and imagine yourself in the near future. Imagine that it’s 2040. The physical environment you’re in is not so different. But the physical environment on the other side of your glasses is quite different.

Get Into High Gear

It may be the most comfortable fashion item in our lives for a long time. It was probably our greatest companion throughout the pandemic. We want to say that the leggings we wear are more than just a fashion item. Is it just a clothing product that we use in our daily lives or sports?

Three Quarters Blue, One Quarters Purple
How old would you think a man-made color could be? Perhaps our first question should be
‘what is one of the oldest colors produced by humans?’

One Life, One World
Understanding BioDiversity in Fashion
How seriously would you take us if we told you that all 1 million species on
Earth are about to be extinct?

Jeans, which are indispensable in our lives, have been with us for more than 150 years. It’s part of our daily lives. And there’s probably no one in the world who doesn’t wear jeans. Have you ever had trouble finding the jeans model that suits you best?

Talking about a common future?

Two words or tame words that seem contradictory when placed side by side. The fashion industry and sustainability? We’re lucky it’s at a time of diminished contradictions and irony. Because these two show that you can go hand in hand now. We think it should go ahead.


After the 2007-2008 crisis, the sportswear industry experienced one of its biggest crises thanks to the pandemic in 2020. Of course, because of COVID-19, like all of us, most brands, retailers, and manufacturers have finished the year significantly in the red.