ONCE A LEGEND, ALWAYS A LEGEND

May 31, 2021

Yagiz Pekkaya

3 minute reading

Lee Blog Content

From supermodels to farmers, cowboys to presidents… Flared, Skinny, or bootcut. If we were to epitomise the ultimate wardrobe staple, we would be hard pressed to find anything more suiting than a pair of Lee jeans.

Indispensable for their versatility, there is little that a good pair of Lee denims can’t do. From our iconic 101J Slim, blanket-lined Storm Rider’s, and Loco jackets, we continue to embrace both craftsmanship and innovation.

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Our one of a kind story, which began in Kansas in 1889, continues to inspire thousands of people around the world. Special clothes for workers became an essential part of pop culture in 1954 thanks to stars such as Marlon Brando. And as you know, the rest is history…

In 2021, we are ready to lead today’s trends and inspire a new generation by intertwining technology and fashion with the idea of craftsmanship and sustainability. From
workers well-being to, saving 1 Billion liters of water in manufacturing we continue to focus on sustainability now more than ever. We are becoming industry leaders while developing high-quality clothing that’s less harmful to the planet, our communities, and the people who craft our products.

For what began as a classic symbol of the American workwear has now born partner to numerous occasions- from the monumental to the mundane. First dates, weekend countryside walks, meetings, catwalk shows, the importance of a good pair of Lee jeans really cannot be understated – and our popularity is showing no sign of diminishing. In this work we do wholeheartedly, we are ready to make our voice heard more than ever and change the world with a whole new generation. Are you ready to be a part of our rich and diverse universe?