DenimBeing part of this timelessness

If we say the lead of indispensable styles, we make a good introduction to the exclusive denim. If you can think of memorable denim moments of Thelma and Louise, Brooke Shields, or, of course, Britney Spears and Justin Timberlake, we suggest you follow us.

Welcome!

First,we’d like to start by explaining denim. Denim is a type of woven twill fabric, usually made from cotton. It consists of two yarns that are woven together. The yarn that runs across —known as the weft—is threaded over and under the yarn that runs downwards, which is called the warp. If you visualize the texture and shape of the denim, Bingo, you can easily understand this technical definition.

And of course, we must not ignore the color that attracts us to it. Denim is usually colored with indigo dye, resulting in its characteristic blue-cotton color. After denim is colored, manufacturers can wash, rinse, or distress the fabric to produce a wide array of denim, from dark-wash to light. Manufacturers use a different dyeing process to create black or white cotton denim.

A little retrospective story…

We’re moving much further back in the American Dream right now. Denim’s name comes from ‘serge de Nimes,’ a French denim-like fabric that became popular in England in the 1600s. In the 17th and 18th centuries, Genoa in Italy became known for a sturdy, deep blue cotton cloth, which became known as ‘bleu de Gênes.’The majority of bleu de Gênes cloth was exported to the French town Nîmes, which was then the European metropolis of weavers and ribbon makers. To lessen their dependence on the Italian cloth manufacturers, the weavers in Nîmes soon began experimenting with producing their blue cloth, which was similarly robust and durable.The cloth was very durable due to its special weaving technique, and it was in no way inferior to the Italian bleu de Gênes. Soon, the French cloth had its name: ‘serge de Nîmes,’ shortened ‘de Nîmes,’ which the English and the Americans eventually turned into the now world-famous ‘denim.’ 

Past to present 

Denim became popular in the United States during the Gold Rush in 1853 when Levi Strauss opened up a shop in San Francisco selling dry goods along with buttons, threads, and canvas for tents. He began making durable pants for miners with big pockets for storing gold. Jacob Davis was one of Strauss’s customers, and he added copper rivets to the seams and pocket corners, adding strength. David and Strauss patented the pants and Strauss began mass-producing and marketing them, helping them evolve from something worn exclusively by working men to a mainstream fashion item.

So how do we make denim?

1) Cotton fibers are harvested and after turning to yarn, yarns are painted. Jeans are usually painted indigo, giving them the iconic color that we love and adore to this day. Cotton denim is woven on a shuttle counter or a bullet counter.

2) A shuttle loom produces what’s called selvage denim. The weft thread is passed through the warp threads in a back and forth motion, with no breaks in the weft. This creates a very smooth and sturdy selvage edge.

3) A projectile loom produces non-selvage denim because there is a single weft thread for every row and not one thread is woven throughout. This creates a more delicate edge that needs to be sewn to keep from fraying.

Adorning yourself in denim goods will never go out of fashion. Jeans have formed the basis of every man’s wardrobe since the 20th century and their popularity will, no doubt, continue far into the 21st century and beyond.

Be a part of this timelessness with denim, which has become an iconic element from the collections of the largest fashion houses to the most classic cabinets.