We offer expertise beyond the
primary material.
From innovative washes to creative
direction and design support,
we’re here to bring our fabric to life.
HOW WE INNOVATE Our Division
RESEARCH & DEVELOPMENT
MarkaLAB boils down to research and analytics. We take in-depth market analysis of the brand’s competitors, markets, retail, and consumer reception to create products that predict customer and brand needs.
MarkaLAB implements a go-to-market (GTM) strategy for our athletic apparel and a Fast Fashion cycle for high street. We employ the MarkaLAAB manual of international standards and offer full transparency in our operations with the online quality control and PLM tracking systems, Acceptance Quality Limit (AQL) standards, final inspections by the client and the in-house quality control team that monitors production from end-to-end.
CREATIVE LAB
The MarkaLAB creative team provides 1,000 styles for each brand and produces 5,000 samples for each season per brand. Our dedicated sampling house encompasses a warehouse, pattern house, production line and showroom, and combined with the centrally located showroom in Istanbul, offer a total of 3,000 square meters to display and store more than 2.5 million pieces each year.
SERVICES
MarkaLAB offers an end-to-end design and merchandising production system for athletic apparel and fast fashion.
VISIONARY MINDS
R&D safeguards any and all developments made. Ahead of the game, the textile engineers and PhD lab researchers explore seasonal fabric innovations.